Volume-based pricing can cost over 3X more than Xert's fixed-price solution.

The total cost of an effective email marketing and communications program can quickly balloon into a far more expensive situation than planned. Consider a typical example:

• An initial database of 50,000 records
• 4 email campaigns per month: 1 newsletter, 1 marketing email, 1 legislative/news update, 1 ecommerce / publication sales email
• 10% annual list growth

The result is nearly a 400% increase in email fees in year 5.

Flat Rate Pricing: Increase Your Returns; Not Your Costs

One of the goals as an email marketer is to improve the effectiveness of email communications and increase your organization's communications in breadth and depth, while providing increased business results. As the size of your database increases, and the number of communications per contact increases, your email volume can increase dramatically.

Using the Precision Suite, Xert helps organizations increase their marketing and business returns without increasing communications costs. Most email service providers use a pay-per-volume pricing model, similar to the now-defunct metered internet access model. This pricing model provides potentially detrimental effects from exponential costs in the long term. Xert's fixed-fee pricing method provides exponential cost savings so organizations are rewarded for improving email communications volume and expanding their business base.

To Send or Not to Send: Email Campaign Cost/Benefit Analysis Interference

Under a Cost-Per-Thousand (CPM) pricing model, marketers can be hesitant to send out emails that may not immediately result in added revenue, such as newsletters or other essential, but not commerce-based communications. titlehough these emails may not increase the bottom line right away, they are a vital part of customer retention programs. Xert's flat-fee pricing helps businesses send emails to retain and build relationships without requiring a cost/benefit analysis for each communication.

For more information on the Xert Precision Suite, please click here to contact us. If you need immediate assistance, please call Xert's sales department at 1.866.966.XERT.