Xert Precision Drives QR Code Integrated Multi-Channel Campaigns 09.244.2010 - Xert Communications, an emerging leader in enterprise marketing software, today announced QR codes and mobile-optimized microsite features within the Xert Precision Suite™ platform.
Xert Precision enables marketers to easily create QR codes, analyze and optimize QR code-enabled campaigns. Xert Precision helps marketers drive cross-channel results by providing an integrated solution connecting and leveraging QR codes, Personal URLs (PURLs), mobile-optimized microsites, email marketing, behavioral segmentation, ecommerce and social media.
The Xert Precision Suite is an integrated software system combining industry-leading contact communications management and enterprise email marketing. The suite is uniquely able to maximize the efficiency of a marketing team's communication efforts and deliver substantive, measurable ROI. The Xert Precision Suite platform delivers performance, analytics and ease of use for enterprise marketing and communication activities. By integrating with data capture and conversion points, it provides highly usable and relevant reporting and analytics including demographic, psychographic and conversion data on marketing offers, providing tools to continuously optimize marketing returns.
Xert Precision is built on a robust Microsoft SQL engine, and an extensible enterprise-class application layer. The open ODBC database structure and flexible, 100% web-based architecture of Xert Precision enables straightforward integration with front office, back office, ecommerce and legacy systems. For more information on Xert’s QR code capabilities, to request a whitepaper on integrating QR codes into multi-channel campaigns, please visit www.xert.com/solutions/xertqr/
About Xert Communications Xert Communications is a leading provider of enterprise customer communications and marketing automation software and solutions. Xert’s solutions consist of interconnected modules for enterprise email marketing, enterprise contact management, events marketing and lead generation; enabling streamlined, workflow-based, real-time information management, analytics and reporting. Using Xert’s suite, our customers create significant leverage in their operations, drive new revenues, and reduce operating costs. Founded in 1999, Xert is based in Alexandria, Va., and provides applications and solutions to more than 100 customers including D.C United, PR Newswire The Smithsonian Institution, Sentara Hospitals, IEEE, Cort Furniture, Visioneer, and the Daughters of the American Revolution. For more information, visit the Xert website at www.xert.com. Contact: VP, PR, Xert Communications Corporation, 703-838-9847, pr@xert.com
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