press releases

Aurora Health Care Launches Xert Precision Suite for email marketing platform

03.30.2009 - Alexandria, VA - Xert Communications, an emerging leader in enterprise interactive communications software, today announced Aurora Health Care has launched the Xert Precision Suite™, as their enterprise contact management, email marketing and communications analytics platform.

The Xert Suite will enable Aurora’s marketing, communications and events teams to organize, measure and optimize their one-to-one email marketing and communications campaigns. The Xert platform will be integrated with Aurora’s HRIS systems to enable seamless communications campaigns to their thousands of staff members.

“I’m excited to welcome Aurora to our growing list of healthcare clients,“ said Dave Battaglini, CEO, Xert Communications. “Xert is gaining traction with large corporations who seek to extend effective external communications solutions within their organizations.”

The Xert Precision Suite is an integrated software system combining industry-leading contact communications management and enterprise email-channel marketing. The suite is uniquely able to maximize the efficiency of a marketing team's email-based communication efforts and deliver substantive, measurable ROI.

The Xert Precision Suite platform delivers unmatched performance, analytics and ease of use for enterprise marketing and communication activities. By integrating with data capture and conversion points, it provides highly usable and relevant reporting and analytics including demographic, psychographic and conversion data on marketing offers, providing tools to continuously optimize marketing returns.

Xert Precision is built on a robust Microsoft SQL engine, and an extensible enterprise-class application layer. The open ODBC database structure and flexible, 100% web-based architecture of Xert Precision enables straightforward integration with front office, back office, ecommerce and legacy systems unmatched by other platforms.

About Aurora
Aurora Health Care is a not-for-profit health care provider and a nationally recognized leader in efforts to improve the quality of health care. Aurora offers services at sites in more than 90 communities throughout eastern Wisconsin. Additional information about Aurora can be found at http://www.aurorahealthcare.org.

About Xert Communications
Xert Communications is a leading provider of enterprise customer communications and marketing automation software and solutions. Xert’s solutions consist of interconnected modules for enterprise email marketing, enterprise contact management, events marketing and lead generation; enabling streamlined, workflow-based, real-time information management, analytics and reporting. Using Xert’s suite, our customers create significant leverage in their operations, drive new revenues, and reduce operating costs. Founded in 1999, Xert is based in Alexandria, Va., and provides applications and solutions to more than 100 customers including D.C United, PR Newswire The Smithsonian Institution, Sentara Hospitals, IEEE, Cort Furniture, Visioneer, and the Daughters of the American Revolution. For more information, visit the Xert website at www.xert.com.

Contact:
VP, PR, Xert Communications Corporation, 703-838-9847, pr@xert.com