IEEE Deploys Xert Precision Suite for Email Marketing

10.289.2008 - Xert Communications, an emerging leader in enterprise interactive communications software, today announced that the IEEE has deployed the Xert Precision Suite™, as their enterprise contact management, email marketing and communications analytics platform.

The Xert Suite will enable IEEE’s marketing, communications and events managers to organize, measure and optimize their one-to-one email marketing and communications campaigns. The Xert platform will be integrated with IEEE’s Association Management and advertising systems to provide a complete solution for data-driven marketing campaigns and analytics.
“IEEE continues to be a pioneer of communications and technologies,“ said Dave Battaglini, CEO, Xert Communications. “Xert is pleased to have the world’s largest technical professional organization relying on the Xert Precision Suite for their marketing and communications efforts.”
The Xert Precision Suite is an integrated software system combining industry-leading contact communications management and enterprise email-channel marketing. The suite is uniquely able to maximize the efficiency of a marketing team's email-based communication efforts and deliver substantive, measurable ROI.

The Xert Precision Suite platform delivers unmatched performance, analytics and ease of use for enterprise marketing and communication activities. By integrating with data capture and conversion points, it provides highly usable and relevant reporting and analytics including demographic, psychographic and conversion data on marketing offers, providing tools to continuously optimize marketing returns.

Xert Precision is built on a robust Microsoft SQL engine, and an extensible enterprise-class application layer. The open ODBC database structure and flexible, 100% web-based architecture of Xert Precision enables straightforward integration with front office, back office, ecommerce and legacy systems unmatched by other platforms.

About IEEE
The IEEE (Institute of Electrical and Electronics Engineers, Inc.) is the world’s largest technical professional society. Through its more than 375,000 members in 160 countries, the organization is a leading authority on a wide variety of areas ranging from aerospace systems, computers and telecommunications to biomedical engineering, electric power and consumer electronics. Dedicated to the advancement of technology, the IEEE publishes 30 percent of the world’s literature in the electrical and electronics engineering and computer science fields, and has developed nearly 900 active industry standards. The organization annually sponsors more than 850 conferences worldwide. Additional information about the IEEE can be found at www.ieee.org.

About Xert Communications
Xert Communications is a leading provider of enterprise customer communications and marketing automation software and solutions. Xert’s solutions consist of interconnected modules for enterprise email marketing, enterprise contact management, events marketing and lead generation; enabling streamlined, workflow-based, real-time information management, analytics and reporting. Using Xert’s suite, our customers create significant leverage in their operations, drive new revenues, and reduce operating costs. Founded in 1999, Xert is based in Alexandria, Va., and provides applications and solutions to more than 100 customers including D.C United, PR Newswire The Smithsonian Institution, Sentara Hospitals, IEEE, Cort Furniture, Visioneer, and the Daughters of the American Revolution. For more information, visit the Xert website at www.xert.com.

Contact:
VP, PR, Xert Communications Corporation, 703-838-9847, pr@xert.com