press releases

Washington Capitals, Mystics Extend Deployment of Xert Precision Suite

01.17.2006 - Alexandria, VA - Xert Communications, an emerging leader in enterprise interactive communications software, today announced that the Washington Capitals have extended their deployment of the Xert Precision Suite™, providing an enterprise contact management, email marketing and communications analytics platform integrated with their Ticketmaster™ and corporate communication systems.

The Washington Captials have been using the Xert Precision Suite for their customer communications and marketing campaigns since 2002, and is now upgrading and expanding their Xert platform for the 2005-2006 season for the Capitals and the Washington Mystics.

“We are very excited about our partnership with Xert,” said Kevin Morgan, Chief Marketing Officer, Washington Capitals. “Their platform allows us the ease and flexibility to fully automate our e-mail marketing campaigns, resulting in more revenue growth.”

One of the powerful elements of the Xert Precision suite software is its resident, secure and flexible architecture, enabling fast and direct deployment across multiple departments and locations, while enabling centralized organization and management. Xert Precision’s ability to be integrated and coordinated with leading 3rd party platforms like Ticketmaster™ was one of the key reasons why the Capitals chose the Xert solution.

“I’m excited to extend our engagement with the Caps and the re-launch of the league,” said Dave Battaglini, CEO, Xert Communications. “Partnering with leading companies like the Capitals and Mystics reinforces our goal of developing the premier system for relationship-based businesses.”

The Xert Precision Suite is an integrated software system combining industry-leading contact communications management and enterprise email-channel marketing. The suite is uniquely able to maximize the efficiency of a marketing team's email-based communication efforts and deliver substantive, measurable ROI.

The Xert Precision Suite platform delivers unmatched performance, analytics and ease of use for enterprise marketing and communication activities. By integrating with data capture and conversion points, it provides highly usable and relevant reporting and analytics including demographic, psychographic and conversion data on marketing offers, providing tools to continuously optimize marketing returns.

Xert Precision is built on a robust Microsoft SQL engine, and an extensible enterprise-class application layer. The open ODBC database structure and flexible, 100% web-based architecture of Xert Precision enables straightforward integration with front office, back office, ecommerce and legacy systems unmatched by other platforms.

About Xert Communications
Xert Communications is a leading provider of enterprise customer communications and marketing automation software and solutions. Xert’s solutions consist of interconnected modules for enterprise email marketing, enterprise contact management, events marketing and lead generation; enabling streamlined, workflow-based, real-time information management, analytics and reporting. Using Xert’s suite, our customers create significant leverage in their operations, drive new revenues, and reduce operating costs. Founded in 1999, Xert is based in Alexandria, Va., and provides applications and solutions to more than 100 customers including D.C United, PR Newswire The Smithsonian Institution, Sentara Hospitals, IEEE, Cort Furniture, Visioneer, and the Daughters of the American Revolution. For more information, visit the Xert website at

VP, PR, Xert Communications Corporation, 703-838-9847,