Cellular One Selects Xert

01.03.2006 - Alexandria, VA - Xert Communications, an emerging leader in enterprise interactive communications software and solutions, today announced Cellular One of Virginia has chosen several of Xert’s software solutions and services including the Xert Precision Suite™, to provide an integrated, enterprise interactive marketing, contact management, email marketing and communications analytics platform.

One of the powerful elements of the Xert Precision suite software is its resident, secure and flexible architecture, enabling fast and direct deployment across multiple departments and locations, while enabling centralized organization and management.

“I’m excited to partner with Cellular One,” said Dave Battaglini, CEO, Xert Communications. “As a leading provider of wireless solutions, CellONE’s reliance on solid communications and marketing systems brings a great opportunity and endorsement to Xert and our solutions.”

The Xert Precision Suite is an integrated software system combining industry-leading contact communications management and enterprise email-channel marketing. The suite is uniquely able to maximize the efficiency of a marketing team's email-based communication efforts and deliver substantive, measurable ROI.

The Xert Precision Suite platform delivers unmatched performance, analytics and ease of use for enterprise marketing and communication activities. By integrating with data capture and conversion points, it provides highly usable and relevant reporting and analytics including demographic, psychographic and conversion data on marketing offers, providing tools to continuously optimize marketing returns.

Xert Precision is built on a robust Microsoft SQL engine, and an extensible enterprise-class application layer. The open ODBC database structure and flexible, 100% web-based architecture of Xert Precision enables straightforward integration with front office, back office, ecommerce and legacy systems unmatched by other platforms.

About CellONE
CellONE is a leading provider of wireless solutions to businesses and consumers in central Virginia. CellONE is the first wireless carrier in Rockingham, Augusta, Highland and Nelson counties to qualify for federal ETC status. This status makes CellONE eligible to receive grant money from the Universal Service Fund. This money is used to continually maintain, improve and expand the best local network and provide our customers with the best local coverage for the best price.

About Xert Communications
Xert Communications is a leading provider of enterprise customer communications and marketing automation software and solutions. Xert’s solutions consist of interconnected modules for enterprise email marketing, enterprise contact management, events marketing and lead generation; enabling streamlined, workflow-based, real-time information management, analytics and reporting. Using Xert’s suite, our customers create significant leverage in their operations, drive new revenues, and reduce operating costs. Founded in 1999, Xert is based in Alexandria, Va., and provides applications and solutions to more than 100 customers including D.C United, PR Newswire The Smithsonian Institution, Sentara Hospitals, IEEE, Cort Furniture, Visioneer, and the Daughters of the American Revolution. For more information, visit the Xert website at www.xert.com.

Contact:
VP, PR, Xert Communications Corporation, 703-838-9847, pr@xert.com