press releases

Warranty Corporation of America Deploys Xert Precision Suite Cluster

04.26.2005 - Alexandria, VA - Xert Communications, an emerging leader in enterprise interactive communications software, today announced that the Warranty Corporation of America has deployed a multi-server cluster of the Xert Precision Suite™, providing an enterprise contact management, email marketing and communications analytics platform integrated with WaCA’s customer service and warranty management systems.

The rapid ROI of WaCA’s initial Xert Precision deployment prompted an expansion of the integrated marketing platform.

One of the powerful elements of the Xert Precision suite software is its extensible and flexible architecture, enabling rapid rollout of highly integrated, multi-server deployments. Tight integration with back-office, customer-facing systems and a customizable application layer were key factors in the Warranty Corporation of America’s decision to extend the deployment of the Xert system.

“Having the Warranty Corporation of America extend their deployment of the Xert Precision Suite is a powerful endorsement of the Xert solution," said Dave Battaglini, CEO, Xert Communications. "WaCA’s transactional business model is a natural fit for the unique advantages of the Xert Platform. I look forward to being an integral part of WaCA’s growing success."

The Xert Precision Suite is an integrated software system combining industry-leading contact communications management and enterprise email-channel marketing. The suite is uniquely able to maximize the efficiency of a marketing team's email-based communication efforts and deliver substantive, measurable ROI.

The Xert Precision Suite platform delivers unmatched performance, analytics and ease of use for enterprise marketing and communication activities. By integrating with data capture and conversion points, it provides highly usable and relevant reporting and analytics including demographic, psychographic and conversion data on marketing offers, providing tools to continuously optimize marketing returns.

Xert Precision is built on a robust Microsoft SQL engine, and an extensible enterprise-class application layer. The open ODBC database structure and flexible, 100% web-based architecture of Xert Precision enables straightforward integration with front office, back office, ecommerce and legacy systems unmatched by other platforms.

About The Warranty Corporation of America
Since 1985, Warranty Corporation of America has provided A+ rated insurance relationships, administrative expertise and technological support to business partners in the extended service contract arena, and is one of the largest independent service contract administrators in the world.

In addition, WaCA offers outstanding third party administration outsourcing services to some of the world’s largest insurance companies.

For more information, visit the WaCA website at www.waca.com.

About Xert Communications
Xert Communications is a leading provider of enterprise customer communications and marketing automation software and solutions. Xert’s solutions consist of interconnected modules for enterprise email marketing, enterprise contact management, events marketing and lead generation; enabling streamlined, workflow-based, real-time information management, analytics and reporting. Using Xert’s suite, our customers create significant leverage in their operations, drive new revenues, and reduce operating costs. Founded in 1999, Xert is based in Alexandria, Va., and provides applications and solutions to more than 100 customers including D.C United, PR Newswire The Smithsonian Institution, Sentara Hospitals, IEEE, Cort Furniture, Visioneer, and the Daughters of the American Revolution. For more information, visit the Xert website at www.xert.com.

Contact:
VP, PR, Xert Communications Corporation, 703-838-9847, pr@xert.com