press releases

Xert Communications and YellowBrix Form Strategic Alliance

10.13.2003 - Alexandria, VA. Xert Communications Corporation, an emerging leader in interactive communications software, and YellowBrix, Inc., a leader in authoritative real-time news and information, today announced an alliance to integrate the YellowBrix technology and content platform into the Xert Precision Suite platform and co-market the combined solution. The alliance between the two companies is specifically targeted to associations and membership organizations.

The combined Xert/YellowBrix platform will enable mid-market associations and membership organizations to provide customized email newsletters and retention-based online communications containing real-time, interest-specific content tailored to the recipient. The Xert/YellowBrix combination is a new milestone for the industry, and will help associations and membership organizations deepen and broaden the relationship they have with their members and customers who seek focused, specific information.

"As Xert continues to grow our business and offer the best-of-breed products and services, it’s imperative that we partner with forward thinking companies like YellowBrix that share our focus on excellence in delivery, technology and customer service”, said Steve Bowes, director of business development, Xert Communications. “The market’s need for a convergence of marketing automation and dynamic content is growing exponentially; we are very pleased to have YellowBrix as our go-to partner to help us meet that challenge.”

The Xert Precision Suite is an integrated, enterprise system combining an industry-leading email marketing software and powerful contact and list management software. The suite is uniquely able to maximize the efficiency of a marketing team's email-based communication efforts and deliver substantive, measurable ROI.

Xert's industry-leading email marketing software platform delivers unmatched performance, analytics and ease of use for customer marketing and communication activities. By integrating with contact and sales points, it provides highly usable and relevant analytics including conversions to marketing offers, a capability unmatched by competing platforms.

The foundation of the YellowBrix platform is a proprietary technology which uses artificial intelligence, linguistic pattern analysis, and natural language processing to contextually analyze information and organize it for delivery of real-time interest-specific information, increasing the overall awareness of mission-critical information through Web sites, portals, e-mail and wireless devices. By creating best-of-breed technologies with software tools and combining them with over 3,000 content sources, YellowBrix is able to create, customize, intelligently package and deliver relevant information, facilitating competitive analysis, market awareness and portal utilization. The end result is a measurable return on investment and better-informed members.

“YellowBrix is excited to partner with a market leader like Xert”, said MaryBeth Nance, Vice President Business Development, YellowBrix, Inc. “Xert’s leadership in the email marketing and communications marketplace provides a solid distribution partner for YellowBrix as we continue to expand our brand name beyond select Fortune 500 customers in the Financial, Banking, HealthCare, Insurance, Energy and other top performing vertical industries.”

About YellowBrix, Inc.
Founded in 1997, YellowBrix is a leading provider of Internet news and information analysis, storage and retrieval, delivering authoritative, real-time, interest specific information used by global organizations to strengthen business decision making, gain competitive advantage, improve employee productivity, strengthen customer relationships, identify new opportunities, and drive new revenue streams.

YellowBrix solutions include business, financial, general interest and regional information about industry sectors & sub-sectors, business activities, legal & regulatory issues, products & services news and competitive intelligence.

For more information call 703-548-3300 or visit YellowBrix at www.yellowbrix.com.

About Xert Communications
Xert Communications is a leading provider of enterprise customer communications and marketing automation software and solutions. Xert’s solutions consist of interconnected modules for enterprise email marketing, enterprise contact management, events marketing and lead generation; enabling streamlined, workflow-based, real-time information management, analytics and reporting. Using Xert’s suite, our customers create significant leverage in their operations, drive new revenues, and reduce operating costs. Founded in 1999, Xert is based in Alexandria, Va., and provides applications and solutions to more than 100 customers including D.C United, PR Newswire The Smithsonian Institution, Sentara Hospitals, IEEE, Cort Furniture, Visioneer, and the Daughters of the American Revolution. For more information, visit the Xert website at www.xert.com.

Contact:
VP, PR, Xert Communications Corporation, 703-838-9847, pr@xert.com